Brazilian Joia™ Strengthening + Smoothing Shampoo

4.7 2,901 reviews
Brazilian Joia™ Strengthening + Smoothing Shampoo
Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, ... Learn more

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  • Description

    Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.

      A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.

    Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.

    Clinically proven after one use:
    58% of damage repaired
    71% frizz reduction for 8 hours*
    Helps protect hair from future damage*
    76% of split ends mended*

    *After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.

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  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.

  A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.

Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.

Clinically proven after one use:
58% of damage repaired
71% frizz reduction for 8 hours*
Helps protect hair from future damage*
76% of split ends mended*

*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.

1. Wet hair thoroughly. Pour a quarter size amount of shampoo into the palms of your hands and rub together to create light lather.
2. Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots.
3. While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used.
4. Rinse out and apply conditioner as directed. (We recommend Brazilian Joia™ Conditioner for maximum damage repairing + hydrating benefits.

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool.

Reviews

4.7/5
2,903 reviews
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4.7/5
2,903 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Laura M.

29/12/2024

3/5
Testers' review

Great scent but ok product

I do like the scent of this shampoo and conditioner, however I think that it leaves a bit of a film on my hair and doesn't get it completely clean. I've even used different amounts of the shampoo and less conditioner. When I use less conditioner, my hair seems dry.

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Originally posted on Sol de Janeiro

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Justin S.

29/12/2024

5/5
Testers' review

The shampoo smells heavenly and

The shampoo smells heavenly and feels really nice in my hair I would really recommend!!

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Janice D.

28/12/2024

5/5
Testers' review

Amazing Shampoo

"Strengthening + Smoothing" perfectly describes this shampoo. I get a ton of compliments on my very thin hair since using this product.

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Lynne C.

28/12/2024

5/5
Testers' review

Best Shampoo

I love this shampoo! It makes my flat hair feel alive and I have truly seen a difference in the strength of my hair since I started using it. It smells amazing!!!

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Hiliary W.

26/12/2024

5/5
Testers' review

Dry hair

Works well. I have naturally dry frizzy curly hair and it's much smoother and bouncier now

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Stefanie B.

24/12/2024

5/5
Testers' review

Love love love

Absolutely love this product!! My hair stylist of 20+ years says my hair is healthier than ever before + it smells great and a great price. point!

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Ryan R.

21/12/2024

5/5
Testers' review

Over a year of using.

I've been using this shampoo for over a year now and it's my go-to. The scent is 1000/10, almost like cherosia 62, a smoother scent. The cream is super soft and natural, soaks into my hair great with lots of soapiness to it! Ill continue to use this, it's done my hair wonders!

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Lauren R.

14/12/2024

5/5
Testers' review

Amazing!

My daughter loves this so much , she asked for more! Makes her hair feel great and smells great as well.

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Lisa P.

12/12/2024

5/5
Testers' review

It’s the bomb !!

Shampoo is so silky and makes my hair feel like I’ve been on a Caribbean trip !!

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myra m.

06/12/2024

5/5
Testers' review

Amazing for my fine hair

First of all, that amazing scent!! I have been a fan of this shampoo, conditioner and all the things in the OG scent. The shampoo & conditioner and hair oil keeps my hair so smooth and feels stronger.

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Dawn

28/11/2024

5/5
User Review without direct purchase

Amazing for High Porosity Hair

This shampoo was life-changing for my High-Porosity hair. This really helped seal my hair and made it feel so much healthier. I think it's just a matter of finding what works for your hair type.

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Elizabeth M.

20/11/2024

5/5
Testers' review

I bought For a Christmas

I bought For a Christmas present so I can’t review it at this point

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Deborah C.

17/11/2024

4/5
Testers' review

Smells good.

I did not notice a "strengthening + smoothing" effect, so it's probably too expensive for me to read order, but I'm glad I tried it once because it does smell good.

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Ashley B.

09/11/2024

5/5
User Review without direct purchase

Love this!

I have greasy hair so I cannot use this daily for some reason. I do however LOVE it for my travel shampoo. I use the larger bottle to refill a travel size shampoo bottle. It’s fabulous for an every now and then wash when I need a little extra moisture! Smells absolutely amazing!

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Sol de Janeiro celebrates every body. This is Body Joy – no rules. Only celebration. Experience our addictive gourmand scents and luxurious textures, inspired by Brazilian Beauty Secrets and made with nutrient-rich ingredients. Body-loving and delicious from head to toe. Come and join the party.