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Brazilian Joia™ Strengthening + Smoothing Shampoo

2,913 reviews

Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, ... Learn more

50.00 AED

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90ml

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661629

Description

Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.
  A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.
Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.
Clinically proven after one use:
58% of damage repaired
71% frizz reduction for 8 hours*
Helps protect hair from future damage*
76% of split ends mended*

*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.

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Directions for use

Ingredients

Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe.

  A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.

Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.

Clinically proven after one use:
58% of damage repaired
71% frizz reduction for 8 hours*
Helps protect hair from future damage*
76% of split ends mended*

*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.

Reviews

4.7/5
2,913 reviews

Terms and conditions of publication

4.7/5
2,913 reviews

Terms and conditions of publication

Dixie P.

29/01/2025

5/5

User Review without direct purchase

Love

This shampoo never leaves my hair feeling striped of nutrients or slimy by not rinsing throughly

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Originally posted on Sol de Janeiro

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Alyisa G.

28/01/2025

5/5

Testers' review

I wish it came in a bigger size!

Other than that, I have nothing to complain about!

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Originally posted on Sol de Janeiro

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mckayla b.

26/01/2025

5/5

Testers' review

Shampoo

I have long thick hair, this shampoo is so good! I love it and leaves my hair feeling soft and shiny

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Originally posted on Sol de Janeiro

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Karin B.

23/01/2025

5/5

Testers' review

Joia Shampoo

I love this product. It makes my hair feel so clean.

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Originally posted on Sol de Janeiro

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Jeanette

22/01/2025

5/5

User Review without direct purchase

GREAT SHAMPOO

Where have you been all my life?! This makes my hair feel so silky smooth it's crazy! Love it!!

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Originally posted on Sol de Janeiro

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Amelia D.

15/01/2025

5/5

Testers' review

My hair has never looked better

Adds volume without drying. Moisturizes without making my hair greasy.

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Originally posted on Sol de Janeiro

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Kristine R.

05/01/2025

5/5

User Review without direct purchase

Loyal fan

This is my favorite shampoo ever. Make sure to purchase the conditioner and hair oil with it. The scent lasts all day!!

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Originally posted on Sol de Janeiro

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Perla M.

02/01/2025

5/5

Testers' review

Great shampoo!

This scent is amazing! I purchased this for my daughter that has curly hair which tends to get tangled easily and it made her hair very manageable. Thank you!

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Originally posted on Sol de Janeiro

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Lindsey S.

31/12/2024

5/5

Testers' review

Smells great

Smells great and hydrates hair, you also don’t have to use much to lather your hair

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Originally posted on Sol de Janeiro

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Patricia M.

30/12/2024

5/5

Testers' review

Love this item

I love using this item to shampoo my hair. I am older and my hair is dry. This shampoo re-hydrates my hair and makes it look and feel much healthier.

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Originally posted on Sol de Janeiro

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Laura M.

29/12/2024

3/5

Testers' review

Great scent but ok product

I do like the scent of this shampoo and conditioner, however I think that it leaves a bit of a film on my hair and doesn't get it completely clean. I've even used different amounts of the shampoo and less conditioner. When I use less conditioner, my hair seems dry.

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Originally posted on Sol de Janeiro

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Justin S.

29/12/2024

5/5

Testers' review

The shampoo smells heavenly and

The shampoo smells heavenly and feels really nice in my hair I would really recommend!!

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Originally posted on Sol de Janeiro

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Janice D.

28/12/2024

5/5

Testers' review

Amazing Shampoo

"Strengthening + Smoothing" perfectly describes this shampoo. I get a ton of compliments on my very thin hair since using this product.

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Originally posted on Sol de Janeiro

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Lynne C.

28/12/2024

5/5

Testers' review

Best Shampoo

I love this shampoo! It makes my flat hair feel alive and I have truly seen a difference in the strength of my hair since I started using it. It smells amazing!!!

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Originally posted on Sol de Janeiro

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