Rouge Pur Couture - The Bold

4.5 719 reviews
Rouge Pur Couture - The Bold
What it isBold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.What ... Learn more

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  • Description

    What it is

    Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.

    What it does

    Our most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.

    In a consumer test:

    --92% agree the Bold feels soft and silky on lips
    --98% agree the Bold glides effortlessly onto lips In a consumer test
    --Up to 10 hour moisturized feel on lips

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

What it is

Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.

What it does

Our most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.

In a consumer test:

--92% agree the Bold feels soft and silky on lips
--98% agree the Bold glides effortlessly onto lips In a consumer test
--Up to 10 hour moisturized feel on lips

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner.
Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners.
Then reverse the movement for maximum color impact.

2010225 - INGREDIENTS • TRIMETHYLSILOXYPHENYL DIMETHICONE • C12-15 ALKYL BENZOATE • OCTYLDODECANOL • HYDROGENATED POLYISOBUTENE • CI 77891 / TITANIUM DIOXIDE • VP/EICOSENE COPOLYMER • ETHYLCELLULOSE • PARAFFIN • POLYETHYLENE • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • PEG-45/DODECYL GLYCOL COPOLYMER • METHYL METHACRYLATE CROSSPOLYMER • SYNTHETIC WAX • CI 15850 / RED 7 • TRIHYDROXYSTEARIN • VITIS VINIFERA SEED OIL / GRAPE SEED OIL • CI 77492 / IRON OXIDES • CI 77491 / IRON OXIDES • TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE • ISOPROPYL TITANIUM TRIISOSTEARATE • ALUMINA • CI 77499 / IRON OXIDES • AQUA / WATER / EAU • TOCOPHEROL • GLYCERIN • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT • PAPAVER RHOEAS PETAL EXTRACT • CITRIC ACID • SODIUM BENZOATE • POTASSIUM SORBATE • PARFUM / FRAGRANCE (F.I.L. N70033443/1)

Reviews

4.5/5
719 reviews
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  • 1 Rating star
4.5/5
719 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Miramarmar

27/12/2024

2/5
User Review without direct purchase

12 is not anything near nude it is a red

The colore is off. This is not nude at all. No 12 is more like a red it last all day and it dry down Matte after. I do love ysl. But 2 stares for the colore this picture i posted after drinking and eating for 1 h. It is a red pink

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Recommend this product: Yes

Originally posted on sephora.com

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Alyssa

20/12/2024

5/5
Verified buyer

gorgeous

the shade and design are stunning really impressed

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Originally posted on Sephora-uk

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BridgetAS

05/12/2024

5/5
User Review without direct purchase

Must Have!

I absolutely adore this color! It is easily my favorite lip stick!

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Recommend this product: Yes

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Miss Golightly

Age: 45 إلى 54

28/09/2024

5/5
Verified buyer

Gorgeous Lipstick

Beautiful lipstick the texture is gorgeous and so moistening and the colour is lovely. Lasts well and the case is so luxurious. A must have for your handbag. My favourite lipsticks are YSL no taste and high quality.

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Recommend this product: Yes

Originally posted on ysl-eu

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StephyStephy7

16/09/2024

5/5
Verified buyer

Beautiful Color & An Amazing Birthday Gift to Give

I bought this lipstick in pink nude as a birthday gift for my mom. She loves this lipstick. She was truly impressed on how long the lipstick color stayed on her lips. She loved how it made her skin tone stand out! She loved how hydrated her lips felt. It truly made her day!

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Recommend this product: Yes

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ViHg

09/09/2024

5/5
Testers' review

Luxurious lipstick worths it

The color is very high pigmented. Texture is so buttery smooth. The packaging also feels very luxurious. Overall, I love this line of lipstick. It worths the higher end price point

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Recommend this product: Yes

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Elevvan

09/08/2024

2/5
Verified buyer

I love the pigment. The color is beautiful. Unfortunately, this smears very easily and wears off fast.

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Age: 25 إلى 34

28/07/2024

5/5
Verified buyer

Very comfortable lipstick

Amazing stuff. Very lovely. Love colors, love texture

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Recommend this product: Yes

Originally posted on ysl-eu

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C.S.

21/07/2024

1/5
User Review without direct purchase

Very different colour

Giving this 1 star rating, as the colour is completely different from the photo on the website. I bought the bold 10 - Brazen Nude, which looks like a mauve nude color on the site, but in reality it's a brick colour. Quality wise and texture wise is very good. Not very glossy, satin finish

Originally posted on YSL Beauty UAE

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SweetMissBeama

09/07/2024

5/5
Testers' review

Pretty good, nice grab.

Cute color, last a good while, and feels great. It glides on nice, and it smells like regular lipstick lol. Love the packaging and fits right in my purse.

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Recommend this product: Yes

Originally posted on sephora.com

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itzsgc

17/06/2024

2/5
User Review without direct purchase

really wanted to like it

for the price its underwhelming. doesn't last. not transfer proof

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lippiestickie

02/05/2024

2/5
Verified buyer

Not great

For the price, I expect so much more. It transfers and is drying to the lips. The color isn’t the same as what is shown at all. It’s a nice color and I like that it looks good with one layer or two for a deeper color. Honestly, I’d compare it to drug store products.

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AniaB2022

23/04/2024

5/5
Testers' review

Flawless

The YSL Bold High Pigment Lipstick is gorgeous. The packaging is truly remarkable, and the lipstick is incredibly hydrating and visually appealing. The color Nude Lavalliere is flawless; it has become my go-to daytime lip color, earning me numerous compliments. I'm completely enamored with it and enthusiastically recommend it to everyone. Its quality justifies the price, and I adore its subtle scent.

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Recommend this product: Yes

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mulford

17/04/2024

5/5
User Review without direct purchase

This is the best lipstick that I have ever used- from drug store to ultra- expensive! It is long lasting- yet smooth and luxurious…speaking from an older reviewer, I have to add- it doesn’t show lip lines! I love it-highly recommend! Expensive, but worth it!

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Recommend this product: Yes

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Yves Saint Laurent Beauty is the most subversive beauty signature of Parisian couture brands. Change the game with YSL Beauty. Forget the rules. Follow your intuition, make no compromises. At Yves Saint Laurent, beauty is attitude. A way to play, to seduce.