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An oud in the house of the sun
Shams means “sun” in Arabic, and the supreme star is indeed the glowing hearth of the fragrance, the inspiration for its woody, leather-scented incandescence, its blazing accents, the golden color of the fragrance. And the Shams formula has all the density of a spell. The warm, amber effect – in a word, solar – reaches its zenith with oud, that powerful wood resin, animal and mysterious, that transports us to the land of Arabian Nights.
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Memo Paris was founded in 2007 by Clara Molloy and her husband John. They see fragrance as a journey, forging its identity around magical destinations and potent raw materials. This desire for travels to far-off places and encounters is the very reflection of the founding couples: she the Parisian-Catalan poet, he the sporty Irish globetrotter. Both have explored the world of perfume to produce a collection of scents based on places they have visited and loved: Ethiopia, Bhutan, Indonesia and Russia, amongst others. Each evokes a different memory and is ideal for those wanting to carry the world with them, wherever they may go. Through four collections, Memo recharts the map of a sensory world steeped in emotion, revisited with fragrances, ingredients and sensations. The motto: ‘The journey is the destination’.
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Shams Oud - Eau de Parfum