Our founder, Holly Thaggard, became obsessed with SPF when her close friend was diagnosed with skin cancer at age 29. She learned it was one of the most common types of cancer, and one of the easiest and most effective ways to help prevent it was just wearing sunscreen. Holly discovered that sunscreen isn’t all about beaches and bikinis, it’s about that little bit of every single day exposure.
So, more than 20 years ago, she set out to change the way the world thinks about sunscreen and create a brand new category of beauty. Today, we’re dedicated to developing efficient, feel-good formulas that offer unique solutions for all skin types, tones and routines.