Born This Way Foundation - Undetectable Coverage

4.2 29,789 reviews
Born This Way Foundation - Undetectable Coverage
Born This Way Foundation: skin so naturally radiant, they'll think you were born this way. What ... Learn more

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  • Description

    Certified organic - Vegan

    Born This Way Foundation: skin so naturally radiant, they'll think you were born this way.

    What kind of make-up looks is it for?
    Born This Way is an oil-free foundation that offers undetectable coverage, while covering imperfections - leaving skin so naturally radiant, they'll think you were Born This Way.

    Who is it for?

    Anyone who wants medium-to-full coverage, for a natural matte finish. This foundation is infused with coconut water to hydrate the skin; alpine rose to boost skin radiance and hyaluronic acid to give skin a smoother, more youthful appearance.

    Let them think you were Born This Way.

    Born This Way

    VEGAN FORMULA*
    Products containing no animal-derived ingredients
    *Vegan formula

    Read more

  • Directions for use

  • Formula

  • Ingredients

  • Description
  • Directions for use
  • Formula
  • Ingredients

Certified organic - Vegan

Born This Way Foundation: skin so naturally radiant, they'll think you were born this way.

What kind of make-up looks is it for?
Born This Way is an oil-free foundation that offers undetectable coverage, while covering imperfections - leaving skin so naturally radiant, they'll think you were Born This Way.

Who is it for?

Anyone who wants medium-to-full coverage, for a natural matte finish. This foundation is infused with coconut water to hydrate the skin; alpine rose to boost skin radiance and hyaluronic acid to give skin a smoother, more youthful appearance.

Let them think you were Born This Way.

Born This Way

VEGAN FORMULA*
Products containing no animal-derived ingredients
*Vegan formula

Apply with the fingertips, a makeup sponge or brush.
Start at the center of the face and work outwards.
Apply more product to achieve the desired coverage.

To camouflage dark circles and imperfections, apply your Born This Way concealer directly on the eye contour using the foam-tip applicator.

Key Ingredients:
Coconut water: aids in delicately replenishing skin's moisture barriers without over-hydrating.
Alpine rose: helps brighten skin's appearance and promotes elasticity.
Hyaluronic acid: helps achieve a smoother, more youthful appearance.

Oil-free.
Vegan.

WATER\AQUA\EAU, CYCLOPENTASILOXANE, GLYCERIN, ALUMINUM STARCH OCTENYLSUCCINATE, ISODODECANE, POLYGLYCERYL-4 ISOSTEARATE, CETYL PEG/PPG-10/1 DIMETHICONE, HEXYL LAURATE, DIMETHICONE, 1,2-HEXANEDIOL, ALCOHOL, BHT, BUTYLENE GLYCOL,CAPRYLYL GLYCOL, COCOS NUCIFERA (COCONUT) WATER, DIPHENYL DIMETHICONE, DISTEARDIMONIUM HECTORITE, ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL PALMITATE, HEXYLENE GLYCOL, LECITHIN, MAGNESIUM SULFATE, PHENOXYETHANOL, PISTACIA LENTISCUS (MASTIC) GUM, POLYSILICONE-11, POTASSIUM SORBATE, PROPYLENE CARBONATE, RHODODENDRON FERRUGINEUM EXTRACT, SILICA DIMETHYL SILYLATE, SODIUM HYALURONATE, TETRAHEXYLDECYL ASCORBATE, TETRASODIUM EDTA, TRIBEHENIN, TRIETHOXYCAPRYLYLSILANE, [+/- IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891)]

Reviews

4.0/5
15,025 reviews
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4.0/5
15,025 reviews
Rating star Rating star Rating star Rating star
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  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

AmiKnz

18/11/2024

5/5
Verified buyer

It’s so great, it blends with your skin. It seems you are not even using foundation.

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Recommend this product: Yes

Originally posted on sephora.com

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tarahific13

15/11/2024

4/5
User Review without direct purchase

Good fuller coverage foundation for dry skin

Pretty pleased with this foundation! I was looking for something new and wanted to try something with fuller coverage as I am prone to break outs on my forehead. I have very dry skin especially in the winter, so it's hard to find something that doesn't cling to my dry patches, especially when looking for fuller coverage. This really seems to cover all the bases! Coverage is fantastic (and controllable if you want lighter/heavier) and I haven't had many issues with dry patches. On days where I am particularly dry, I will mix in a tiny bit of moisturizer with the foundation and this works perfectly. The color match is spot on for me too, but the shades definitely pull warm, orange, and dark—never in my life have I referred to myself as being super pale with rosey undertones lol, so keep that in mind when swatching. If you are very cool-toned and/or very pale, you might not be able to get a good color match. Only cons are that if I'm not careful with application, it can 1) look cakey in certain areas, and 2) enhance certain lines, but both are only noticeable if I learn very close to the mirror. This may also be a concealer issue and not the foundation, still figuring it out.

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Recommend this product: Yes

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Citykitten

13/11/2024

2/5
Verified buyer

Thumbs down on the new formulation

I've been a big fan of this product for a long time but I do not like the new formulation. Also, it has more rosy undertones than it used to. In the past, it was a perfect match but not anymore.

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skychavez

09/11/2024

1/5
User Review without direct purchase

honestly not a big fan of this new formula I was a super fan for the matte one never disappointed I always recommend it to people but this one is a no no for me

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Pammb

03/11/2024

1/5
Verified buyer

Not worth it

Not the quality I expected for the price. Very dry formula

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KlaraM2

24/10/2024

1/5
Verified buyer

don't buy

It's bad. It's not hydrating. It creates on my face wrinkles that I don't have, especially on my forehead. It looks cakey Get Easy Blur but not this.

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vanessa1407

20/10/2024

1/5
Verified buyer

Nah

I don’t like it gave me acne constantly , and it’s so cakey. Looks weird close up on the skin. If you have oily skin don’t buy this.

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luubs

18/10/2024

4/5
User Review without direct purchase

If you are looking for a lighter and natural make up it may not be the best pick, it’s a good foundation though

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Recommend this product: Yes

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brioikem

17/10/2024

5/5
User Review without direct purchase

This stuff still be on my face the next day after sweating and sleeping. It’s amazing and i swear every other foundation looks patchy on me but this one with my dry skin. Recommend!!!

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Recommend this product: Yes

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starbugbb3

11/10/2024

5/5
Verified buyer

Must have

Very nice, it’s smooth on skin and beautiful texture on my complexion

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Recommend this product: Yes

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lani002

10/10/2024

5/5
Verified buyer

Must buy

I love this product. It was a blind buy full coverage

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Recommend this product: Yes

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skybug02

10/10/2024

5/5
User Review without direct purchase

A must have product

I absolutely love this product. It is full coverage. Great for every day wear and last all day. Can be a little dry but nothing a good moisturizer can’t fix. Would recommend this product to everyone.

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Recommend this product: Yes

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LizzDol

01/10/2024

5/5
User Review without direct purchase

Love this! Willing to spend the $. Doesn't make me break out and doesn't look caked on

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Recommend this product: Yes

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marieang

29/09/2024

5/5
User Review without direct purchase

My favorite make up brand

I recently bought this product and I’ve never found a foundation or concealer to match my skin color so closely. It is just so nice to put it on my skin and it just blend right in and the quality of the product is exceptional and I just want to applaud those who work on the formula behind the scene for providing us with

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Recommend this product: Yes

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Too Faced is a serious makeup brand that knows how to have fun. It combines the playfulness of the brand and the glamorous side of women with innovative and powerful formulas. The Too Faced brand believes that feeling beautiful enhances a woman's mood and self-value.