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IT COSMETICS

At IT Cosmetics, our mission is to empower women to look and feel their most beautiful and confident. With the help of clinical insights and expertise from plastic surgeons and dermatologists, we create innovative skincare and makeup solutions for top skin concerns including redness, large pores and wrinkles. Every product is designed to work for all skin tones and skin types—even the most sensitive skin. After all, it was IT Cosmetics founder Jamie Kern Lima’s own struggle with rosacea and sparse brows that led her to create what is now a top global beauty brand because of YOU!

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MAKEUP
MAKEUP
Discover our complete collection of problem-solving, skin-loving makeup! Developed with plastic surgeons and dermatologists, our award-winning CC+ Creams and more must-haves delivering instant complexion perfection!
SKINCARE
SKINCARE
Searching for real solutions for your skin concerns? You’ve come to the right place. Discover the best IT Cosmetics skincare products, from gentle cleansers to anti-aging face moisturizers, eye cream and serums.
BRUSHES
BRUSHES
Your must-have, cruelty-free makeup brushes do the work for you to apply your face makeup with a flawless finish. Discover the best brush sets for every makeup application technique.
GIFTS & SETS
GIFTS & SETS
Explore our collection of makeup and skincare gifts and sets.

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IT's Our Story!
THE CC+ TRIO
OUR CONFIDENCE RANGE
IT'S A PERFECT DUO
IMPACTFUL TRANSFORMATIONS
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IT COSMETICS