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Go through product like a pint of ice cream after a breakup? Meet our community-tested and created, ultimate curl crème.
This silicone-free crème uses linseed & chia seed extracts to help shape and define curls while maintaining your hair’s natural texture.
Plus, a mix of babassu, coconut & soybean oils reduce frizz, condition, hydrate, and add shine so you can have soft, flexible hold & control. From curly to coily, this is one crème that will not disappoint... unlike your ex.
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"OUAI – pronounced “way” – is founder Jen Atkin’s way of helping us to say “yes OUAI” to effortless, nourished and strengthened hair. Since there is no “one size fits all” solution for different hair types, OUAI launched a shampoo and conditioning duo to target each one individually. Count on OUAI haircare to nourish hair health and enhance your natural texture. We’re here to give you the confidence to win life YOUR OUAI. We don’t use sulfates or parabens—just the good stuff for good hair days. It’s more than just hair care—it’s a OUAI of life. The brand has gone beyond just hair care to launch body products, fragrances and supplements for your life, your OUAI."
ouai
Curl Crème