Always An Optimist Weightless Eye Primer

A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge.

With instant hydration that lasts all day, this creamy primer dries quickly to a seamless, silky-smooth base perfect for eyeshadow application. The peach-tinted formula helps colors pop, bringing out the best of your shadows for more vibrant, longer-lasting wear.

Helps hold color and keeps eye makeup from creasing, fading, and smudging.

In an independent consumer study of 64 women:

• 100% said it feels lightweight and blends seamlessly into skin

• 98% said it holds color and keeps eyeshadow from fading.

• 97% said it keeps eyeshadows crease free and extends the wear of eyeshadow all day.

• 97% said it dries down quickly without feeling sticky.

• 95% said it blurs and smooths the eyelid area.