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Description
What it is:
An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.
What it does:
One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.
With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.
What it is formulated WITHOUT:
- Parabens
What else you need to know:
This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application. - Directions for use
- Ingredients
- Olfactory notes
- Description
- Directions for use
- Ingredients
- Olfactory notes
What it is:
An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.
What it does:
One swipe of Urban Decay’s Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it, again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.
With two ways to apply it, either directly from the tube or using its flocked wand applicator, you get precise, controlled application every time.
What it is formulated WITHOUT:
- Parabens
What else you need to know:
This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap including a flocked wand for easy application.
For makeup that lasts:
- Apply a touch of eyeshadow primer potion to your eyelid. Use the applicator to blend the formula until it blends into your skin.
- Apply your eye shadow, 24-hour wear guaranteed.
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].
Notes of freesia
Notes of jasmine absolute
Notes of rose essence
14,331 reviews
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14,331 reviews
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AlexaX
23/12/2024
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sasstea
21/12/2024
Great product
This is great. It goes on smooth and easy. My eyeshadow stays on all day yet is easy to remove at night. Love this product.
Recommend this product: Yes
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lesley14
05/12/2024
I’m a huge fan of Urban Decay but as I’ve gotten older I just don’t look through it too much! I discovered the primer with Sin and I’m in love. Definitely recommend
Recommend this product: Yes
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AmyinLV
04/12/2024
Usually love urban decay
I love Urban Decay eyeliners, and I thought I had purchased this primer before, and afterbTt-Faced changed their formula I settled on a mini of this. I don't wear makeup everyday, but this mini still did not last me long. I wouldn't have minded if the primer worked, but I found a lot of creasing and wearing off at the end of the day. I really wanted to love this primer and try their sparkly primer formula next, but I'm not repurchase this brand of eye primer after this.
Originally posted on sephora.com
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jennxbabe
28/11/2024
Crease-free base, lasting liner & vibrant shadow
I have oily eyelids and depend on Urban Decay's Primer Potion to maintain the longevity of my eyeliner and vibrant eyeshadow. There is definitely a difference using this primer vs no primer. Sometimes I use this primer even if I'm not wearing eye makeup to keep the oils at bay.
Recommend this product: Yes
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chantybinx
27/11/2024
Doesn’t last as well as nars
In my 40’s. This makes my eyeshadow smoother than the nars primer, however this primer doesn’t stay in place as long as nars. So I dust a tiny amount of the o/s pink powder first then use this primer on my lid and then use the nars one in my crease to my brow. It’s a pain but it seems to work better than just using the UD one
Recommend this product: Yes
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zenabella
25/11/2024
Did not work for me
This did nothing for me. I only use powder eye shadows and did not notice any difference when I used this product.
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19/11/2024
Tried multiple brands and this is one of the best.
Love this stuff. Stayed all day and didn’t cake at all.
Recommend this product: Yes
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spacecadet347
16/11/2024
Why is it gritty?
Does not grip the eyeshadow and does not stay all day. Not to mention why does the product come out gritty? Wish Fenty still had their eyeshadow primer. Consider me still on the search.
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casey1023
07/11/2024
Fav
The packaging is pretty much the same as their other products. This was thick and didn't need a lot. For the price, l'd buy it. It didn't have any weird smells. Make my eyeshadow last longer and look even better.
Recommend this product: Yes
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MummyHeather
01/11/2024
Great colour payoff; formula could be a tad better
This is a could eyeshadow primer. My only qualm is that this particular formula is a little too matte, to the point that I cannot easily blend out my eyeshadow on top of it. It has amazing colour payoff, but poor blending.
Recommend this product: Yes
Originally posted on sephora.com
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kd4wg01
31/10/2024
eyeshadow staple!
My very first "high end" buy when I was teen. (I'm 32 now) Still my best and favorite eyeshadow primer. I've tried many different brands to venture off but they all crease on me. I will forever buy this and NEVER change again. So PLEASE Urban Decay, DO NOT ever discontinue this product. THANK YOU for keeping my eyeshadow in place and legit crease free!
Recommend this product: Yes
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Sheade
29/10/2024
10+ years of primer potion
I've used this primer for over 10 years; for everyday and eccentric makeup looks. It's the best eye primer I've used, even after trying other brands. A wonderful base for creating blended mattes, a canvas of colors, and shiny metallic looks.
Recommend this product: Yes
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Ally2026
26/10/2024
Not it.
I really wanted this product to work. Unfortunately, it skipped a lot with little product on the wand.🙁
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Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.
urban decay
Eyeshadow Primer Potion
Un-dupe-able.
I wish I could say that there are dupes but there are not. I’ve tried everything else and been disappointed. This is THE ONE. Keeps glitter down, tbh the only fallout I ever had was with the moon dust which look pretty but like I said, too much fallout. This keeps every other shimmer/glitter/matte DOWN GOOD. As long as you lay a base colour down blending is very doable. Will continue to repurchase.
Recommend this product: Yes
Originally posted on sephora.com