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Smells amazing + soft hair

This is great. I haven’t had any hair loss. This smells AMAZING and leaves my hair soft and untangled. I’m so glad i tried this.

Hair in clumps - do not buy

I was excited to try this shampoo and believed that this would be my new go to. A huge NOOOOO- at least for me I noticed a significant amount of clumps of hair. I stopped using and noticed my hair was not coming out in clumps anymore.

Love

Smells great and makes my hair so smooth and silky.

Smells amazing

[This review was collected as part of a promotion.] I love this shampoo! I love the way it makes my hair feel, but also the smell is amazing! I also really love the packaging. My hair loves this stuff and it's super easer to lather. I have replaced my other shampoo and will continue using this with the conditioner. Gifted by Amika!

Perfect for fine hair

[This review was collected as part of a promotion.] This shampoo gifted by Amika was actually the perfect amount of moisture for my fine hair. I get greasy easily. This did not make me greasy, but it also gave me enough moisture to not feel dry. That combination can be very difficult to find in products for someone who has fine hair.

Heavy! Amika's "Big Hit" Shampoo is Much Better

So..this isn't the worst shampoo I have ever used. My hair doesn't look visibly greasy; however, it physically feels heavier. I have medium hair, so when I wash it, I love the feeling of it feeling lighter and fluffy. This shampoo does the opposite and makes my hair feel much heavier, so I am honestly not sure how this is advised for fine-medium hair types. I tried the new "Big Hit" shampoo from Amika, and it is amazing. If you love the smell of Amika but find that all of their shampoos are too heavy for you, I would definitely give the Big Hit shampoo a try.

Gentle shampoo for sensitive hair

[This review was collected as part of a promotion.] I was gifted by amika. Such an essential shampoo in my routine. It's great for my straight hair and leaves me hair beautiful and healthy. I loves that it leaves my hair shiny and is gentle for my hair. A lot of shampoos are irritating for my scalp so I'm so glad this one doesn't irritate my head.

Great shampoo

[This review was collected as part of a promotion.] This shampoo is amazing, my hair feels so soft after using it doesn’t tangle, it helps with my damage as well as oily scalp by far my favorite brand of shampoo to use the scent is flawless and the shine after use is wow gifted by amika

[This review was collected as part of a promotion.] I’m in love with this shampoo! I love how light it smells and doesn’t have a chemical smell! I also love how hydrated my hair looked after the first use! It’s also paired best with the conditioner for best results! Gifted by amika

Great for all hair types

I adore this shampoo and conditioner line. It smells nice, doesn't dry my hair or scalp out, and cleanses all product buildup. I have fine hair, but a lot of it. I first used this at a salon, and I loved it so I had to purchase it. My favorite shampoo and conditioner I've used in a long time.

[This review was collected as part of a promotion.] Was excited to try this shampoo and loved the smell of it immediately! Since it’s a concentrated formula, I only use a small amount since it is removes buildup from the scalp. I can tell a difference especially since I use leave in products and oil, so glad this was offered by amika.

Must have

Amazing product, have used for years. I feel the people giving it bad ratings just don’t know how to shop for their hair type.